Research
Research & studies
Original studies and explainers from the Morning Reward team on how social-casino games really work, who plays them, and how to play for free.
Research · July 2026
Why Do Social Casino Games Give Away Free Coins and Chips?
The industry hands out thousands of free links a month and still earned about $10 billion last year. The marketplace inside every game explains both. Here's how it works.
See how the model worksResearch · July 2026
Do You Need a Facebook Account to Get Free Coins and Chips?
We logged 30 days of free coins and chips across 101 games: 94 post their gifts on Facebook, and 31 post them nowhere else. Here's the full channel-by-channel count.
See the numbersResearch · June 2026
Who Actually Makes Your Favorite Slots App? The 12 Companies Behind 100 Social Casinos.
We track 105 social casino apps from 58 studios. Follow the ownership trail and just 12 companies own nearly half of them. Here's who really runs the “free” slots on your phone.
See who owns whatResearch · June 2026
Which Social Casinos Actually Reward Loyal Players? We Ranked 100 by the Numbers.
We logged 1,836 verified free-coin links across 100 social casinos in 14 days, then ranked which games reliably reward you for showing up every day.
See the ranking
Research · June 2026
Older Women Are Pouring Real Money Into “Free” Casino Games. Should We Be Worried?
We surveyed 348 players across ~100 Facebook social-casino communities. Nearly half spend real money, and the typical paying player is a woman over 55 spending about $61 a month.
Read the study