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Who Actually Makes Your Favorite Slots App? The 12 Companies Behind 100 Social Casinos.

Scroll an app store and the free-slots aisle looks endless: a hundred different casinos from a hundred different makers. It isn't. We track the official channels of 105 of them, and when you follow the ownership trail, a dozen companies are cashing the checks.

Morning Reward Research Team · June 2026 · 7 min read

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Slotomania app icon
Cash Frenzy Casino app icon
Game of Thrones Slots Casino app icon
POP! Slots app icon
Jackpot Party Casino app icon
Heart of Vegas app icon
Scatter Slots app icon
DoubleDown Casino app icon
Lotsa Slots™ - Vegas Casino app icon
MONOPOLY Slots app icon
Infinity Slots app icon
World Series of Poker app icon
Twelve apps that look unrelated. Every one is owned by a company on the list below.

Here's why we can answer this with receipts instead of guesswork. Morning Reward exists to gather the free coins, chips, and spins that social casino games post in public, verify each one works, and line them up every morning. To do that for a game, we have to know exactly who runs it: its official Facebook page, its real reward domain, the studio behind it. So almost as a side effect, we've built a clean map of who owns what across the whole genre.

When you lay that map out, the “hundred independent casinos” illusion falls apart fast. Of the 105 apps we track, 58 different studios are credited as makers. But studios roll up into parents, and parents into a short list of giants. Twelve companies sit at the top of the ownership chain for 51 of those 105 apps, just shy of half.

None of this is hidden, exactly. It's all in corporate filings and app-store publisher names. It's just spread across so many brands that no player would ever stitch it together. So we did.

105
social casino apps we track and verify daily
58
distinct studios make them
12
parent companies own nearly half
51
of the 105 apps trace to those 12 owners

The 12 companies, and what they own

Here's the full list, ranked by how many of the apps we track each company owns. We've grouped by the ultimate parent, so a game made by a small studio that a bigger firm acquired is filed under the firm that actually owns it today. Every app name links to its page on our site, where you'll find its real verified bonus links.

1
Playtika Holding logo

Playtika Holding

NASDAQ: PLTK7 apps

The world's largest social-casino company, out of Israel. It also quietly owns two games most people would never file under “slots giant”: Pearl's Peril (via Wooga) and Solitaire Grand Harvest (via Supertreat).

2
SpinX Games / Netmarble logo

SpinX Games / Netmarble

6 apps

A Hong Kong studio bought by Korea's Netmarble for about $2.2 billion. Its “Jackpot” and “Cash” apps all run on near-identical reward plumbing, which is exactly how we recognise them as siblings.

3
Zynga logo

Zynga

NASDAQ: TTWO5 apps

The FarmVille company, now owned by Take-Two, the same publisher behind Grand Theft Auto. Its slot apps lean on big licensed brands.

4
PlayStudios logo

PlayStudios

NASDAQ: MYPS5 apps

The “real rewards” family: play the free slots, earn points toward actual MGM and hospitality perks. Several apps, one loyalty engine.

5
SciPlay / Light & Wonder logo

SciPlay / Light & Wonder

NASDAQ: LNW5 apps

The old Scientific Games (and the WMS slot library before it). The land-based machines you'd find on a real casino floor, ported to your phone.

6
Product Madness / Aristocrat logo

Product Madness / Aristocrat

ASX: ALL4 apps

The social arm of Aristocrat, one of the biggest real slot-machine makers on earth. That's why you'll see genuine Buffalo and Lightning Link machines in these apps.

7
Murka Games logo

Murka Games

4 apps

A studio founded in Kyiv, Ukraine. Its apps share one redirect domain (mlink.murka.com), a fingerprint that makes its family instantly recognisable to us.

8
DoubleU Games logo

DoubleU Games

KOSDAQ: 1920804 apps

A publicly listed Korean studio that bought DoubleDown Casino from the slot-machine maker IGT in 2017.

9
Zeroo Gravity Games logo

Zeroo Gravity Games

3 apps

Three “Jackpot/Cash” slot apps that post their daily coins through the very same link shortener, the kind of shared plumbing that gives the family away.

10
Scopely / Savvy Games Group logo

Scopely / Savvy Games Group

3 apps

Scopely (also the maker of MONOPOLY GO!) was acquired by Saudi Arabia's Savvy Games Group for $4.9 billion. It picked up GSN's casino apps along the way.

11
PLAYLINKS Corp. logo

PLAYLINKS Corp.

3 apps

A Korean studio that builds for Facebook Instant Games and mobile. Its apps lean on the same Facebook-gated distribution.

12
Beach Bum / Voodoo logo

Beach Bum / Voodoo

2 apps

Digital versions of classic board and card games, from a Tel Aviv studio now owned by the French mobile giant Voodoo.

Parent-company ownership of the 105 social casinos Morning Reward tracks, June 2026. Source: our own publisher database, cross-checked against app-store publishers and corporate filings.

The giant hiding behind games that aren't even slots

Look at the top of that list. Playtika owns seven of the apps we track, but two of them don't look like casino products at all. Pearl's Peril is a 1930s hidden-object mystery, and Solitaire Grand Harvest is a cosy card-and-farming game. They came in through Playtika's acquisitions of Wooga and the Supertreat studio. A player happily collecting free credits in a gentle solitaire game has no reason to know they're inside the same empire that runs Slotomania and House of Fun.

That's the pattern across the whole list. The brand on the icon is built to feel like a small, friendly, standalone game. The company behind it is usually anything but.

You're mostly playing stock-market products

Six of the twelve owners on our list are publicly traded, or owned by a company that is: Playtika (PLTK), Take-Two (TTWO, which owns Zynga), PlayStudios (MYPS), Light & Wonder (LNW, which owns SciPlay), Aristocrat (ASX: ALL, which owns Product Madness), and DoubleU Games (KOSDAQ). SpinX is owned by Korea's listed Netmarble, and Scopely by Saudi Arabia's Savvy Games Group.

This isn't a knock on any of them. These are legitimate, well-run companies, and several explicitly aren't gambling: they're free-to-play games where the coins can't be cashed out. But it reframes what “free casino app” means. The cheerful little slot machine on your phone is often a line item in a quarterly earnings report, engineered by a public company whose job is to keep you opening it. Knowing that is its own kind of player protection.

Why this is actually useful, not just trivia

Here's the practical payoff. Games from the same owner tend to behave like siblings, because they share the same plumbing. SpinX's Jackpot Crush, Jackpot World, and Lotsa Slots post their daily coins through nearly identical link systems. Zeroo Gravity's Cash Tornado family shares one link shortener. Murka's Scatter Slots and Infinity Slots route through the same redirect domain.

For us, that shared plumbing is a verification tool: it's how we tell a real bonus link from a scam wrapper injected into the comments. For you, it's a shortcut: if you like how one game in a family hands out free coins, its siblings usually play the same way. And if you ever see a “free coins” link that doesn't match the family's usual domain, that's a reason to be suspicious. We wrote separately about which of these games actually reward you for showing up daily.

The other half

To be clear, the remaining 54 apps we track come from dozens of genuinely independent studios: small teams in Tel Aviv, Singapore, Hong Kong, Bratislava, and beyond. The genre isn't a monopoly. It's more like a handful of giants surrounded by a long tail of indies. But that handful of giants is bigger, and owns more of what you play, than almost anyone realises.

How we did this (and where it falls short)

The data: every social casino app in our verified database (105 of them as of June 2026), each tagged with the studio that makes it. We then traced each studio to its ultimate parent company using app-store publisher names, official company sites, and public corporate filings. “Ownership” here means who controls the studio today, not who originally built the game.

The 12 and the 51: we ranked parent companies by how many of our tracked apps they own, and counted the top twelve. Those twelve account for 51 of the 105 apps. The remaining 54 apps come from 46 smaller, mostly independent studios.

Where it falls short: this counts the apps we happen to track, not every social casino in existence, so it's a sample: a large and representative one, but a sample. Ownership in this industry also shifts: studios get acquired, brands get shut down or merged. We keep our publisher data current, but a deal announced after June 2026 won't be reflected here yet.

Sources

  1. Morning Reward publisher database, June 2026: 105 tracked apps mapped to studios and parent companies. Browse it by company on our publishers page.
  2. App-store publisher names, official company websites, and public corporate filings / stock listings for ownership (Playtika – NASDAQ: PLTK; Take-Two – NASDAQ: TTWO; PlayStudios – NASDAQ: MYPS; Light & Wonder – NASDAQ: LNW; Aristocrat – ASX: ALL; DoubleU Games – KOSDAQ: 192080).
  3. Live, always-current bonus links for every game on each game's page and our today’s drops page.

© 2026 Morning Reward. We're an independent aggregator of publicly posted bonus links and aren't affiliated with any game company. Company and brand names are the property of their respective owners. Social casino coins have no cash value and can't be cashed out. If you or someone you know might have a gambling problem, the National Council on Problem Gambling helpline (1-800-522-4700) is free and confidential.

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